Independent UGC creator · booking Q4 2026

Wendy Wang makes UGC ads that don’t feel like ads.

I'm Wendy, the Asian big sister you wish you had. No kids, a fun life, and advice for everything, from where to eat to which app is worth paying for. Amsterdam-raised, Chinese roots, Singapore-based. 14 years writing strategy for brands, now I film the ads myself. Your product shows up in my life like a big sister's tip: people trust it, then they try it. People watch, then they buy. English (American accent), Dutch or Mandarin Chinese.

See my work ↓ Get 3 free video ideas

Tell me what you're launching. I'll send three ideas within a day.

@wndywang @wndywang
Trusted by

Brands I've filmed for.

Real collabs, real emails. The receipt shows what they wrote back to me.

and my own feed, every week ♡ ↗
What they wrote back
Our marketing director mentioned your videos showed up in her feed.
Gina Hung · nobo by Oatside · on why they picked me
I truly love your videos!
Filipa Santos · UGC Shop for CASETiFY · after the first cut
The videos look amazing! We truly appreciate the great work you've done.
Filipa Santos · for CASETiFY · on delivery
Awesome, was great working together.
Gina Hung · nobo · wrap
My own score so far
Missed deadlines0
Scripts sent first100%

Working with me, the easy way.

I spent 14 years on the brand side. I know what makes a creator easy to work with, so that's how I work.

  • 1You see the script first. You read it, change what you want, then I press record. No surprises.
  • 2You get the first video on the day I promised. I plan my filming around your date.
  • 3You get edits you can post straight away. Captions, cover photo, a clean version and the ad code, all in one folder.
  • 4I reply fast and I'm nice about it. Ask nobo.
@wndywang

Results ✦

If it's not about the follower count but about the content, you've found the right person. These were posted on my own page, no money behind them, and people just kept watching.

Who watches my videos

Grown-ups who buy things.

Instagram Insights, Sept 2026.

57%women
76%aged 25 to 44
18-245.4%
25-3440.5%
35-4435.1%
45-5412.4%
55+5.8%
Brand ads

My work.

Tap to play. Ads I planned, wrote, filmed and edited myself. The line under each one is the strategy behind it.

Want to see more? I have raw footage and a few videos that never got posted. Email me and I'll send a private link.

How I build an ad

Strategy first. Then I film.

For 14 years I was the one writing the strategy for brands. I know social first content from the inside. So every video I make follows the same plan, built to sell without feeling like an ad.

  1. one

    Hook

    A scroll-stopping first two seconds, based on what goes viral organically in your niche.

  2. two

    Problem

    The real problem your buyer has, said the way they would say it.

  3. three

    Solution

    Your product, shown working. The benefit, not a list of features.

  4. four

    Relatable

    It fits my real day, so people see themselves, not an ad.

  5. five

    CTA

    One clear next step, written for your offer.

Every ad comes with

  • Research on your buyer and what stops them buying
  • A script built around a scroll-stopping hook, based on organic viral content in your niche
  • You approve the script before I film
  • A CTA made for your offer
  • Two rounds of changes

What you won’t get

  • A stiff, over-scripted read
  • A pretty video with no sales logic
  • A copy-paste idea from another brand
  • A hard sell that makes people scroll past
Wendy toasting with a carrot juicecheers
Wendy sitting outside a café in a blue and brown topShanghai
Wendy sipping a drink at a lunch table in France
14 yrs brand strategy
3 languages
About me

Nice to meet you.

  • The cool big sister. No kids, a fun life, and the best advice I can give.
  • Dutch by passport, Chinese by heritage, Singapore by choice.
  • Married to a chef. I never cook. I always eat well.
  • 14 years writing strategy and campaigns for big brands. Now I make the ads myself.
  • Gemini with ADHD. Ideas arrive fast, in bulk, in three languages.
  • Degree in Fashion, Arts and Psychology. I know why people buy things.
NameWendy Wang 王雅楠
Known asYour cool Asian big sister
WorksWorldwide, from Singapore
SpeaksEnglish (American accent) · Dutch · Mandarin Chinese
FilmsFood and home · Tech and apps · Lifestyle
Emailwendy@getugc.io
My kit

Made for social. Filmed properly.

I film on my phone and a small camera, and edit in the same apps everyone uses. Sharp enough for ads, real enough for your feed.

iPhone 18 Pro Canon G7X DJI Mic CapCut Instagram Edits My own voice-overs, three languages
What I make

Ads I love making.

I don't play your customer. I am her: a busy working woman juggling a business, a gym and a chef's kitchen, living between Europe and Asia. It's who follows me too. Most of my audience are women aged 25 to 44. English, Dutch or Mandarin, from one shoot.

Problem, then solution

I open on the problem your buyer knows too well, said the way they'd say it. Then your product fixes it on camera. The format that works hardest in paid ads.

Product demo

Your product in my hands, doing its job. Close-ups, real use and the moment it clicks. Unboxings and first tries too.

Vlog style, a day with me

Your product shows up in a real day: the office, the car, the gym, the kitchen. It fits into my life, so people can see it fitting into theirs.

Big sister advice

Straight to camera, like I'm telling my little sister what actually works. Warm, real and no hard sell. The kind of video people save and send to a friend.

Chef husband taste test

My most-watched series. Your food, drink or kitchen tool, judged by a real chef in our kitchen. Hard to impress, so his yes means something.

App explained in 30 seconds

Screen recording plus me on camera. What it does and why it matters, in plain words. Claude bought one of these to run as an ad.

You see the script firstCaptions and cover photo includedRaw footage if you want itHooks based on viral content in your nicheTwo rounds of changesMusic that is safe to use in ads
Before you go

Three things to take with you.

one

I get found.

A marketing director saw my videos in her own feed and booked me. I make videos people choose to watch. That's the same skill your ads need.

two

Easy to work with.

You see the script first, you say yes, I film. First video on the day I promised. Files and ad codes sent before you have to ask.

three

Your move.

Email me what you're launching. Within a day you'll get three video ideas back. Free, no catch, just to see if we click.

let's make something ♡

I reply within one working day. I'm on GMT+8 and happy to take calls in US and European hours.
Agencies: tell me the markets, languages and number of videos, and I'll send one price for the whole project.
I also run a small UGC studio, GetUGC. Here you're booking me directly.

Instagram @wndywang TikTok @wndywang